Screen Shot 2016-06-09 at 19.48.18I write copy – or ‘content’ as some now like to call it – for organisations of all shapes and sizes. From household-name consumer brands like BT, Scottish Widows and LV= to European business-to-business giants like Bayer.

And I love to work with ambitious local companies in the Cambridge area – like Solar Barn, The Meadows Consultancy and Private Dining Rooms. These are the entrepreneurial companies who appreciate that building a business isn’t just about building a website.

I also write for charities: large ones like Alzheimer’s Research and small ones like The Conservation Volunteers who understand that when every penny counts, every word of copy counts too.

And as well as working directly with client companies I write for leading digital and offline agencies: like Space01, AIS, Table19 and KISS.

Freelance clients/projects: LV=, Scottish Widows, Lloyds, Vitality, SunPat, Bayer CropScience, Alzheimer’s Research, RAC, Pru Health, The Pensions Regulator, Vodafone, NHS Blood Transfusion Service, Virgin Media, Sue Ryder Foundation, Marie Curie Hospices, Virgin Mobile, COI/NHS, Which?, Private Dining Rooms, The Winners Club,, The Reader’s Digest Association, Airtricity, Planet Numbers, Solarbarn Ltd, Pri’s Kitchen, Golden Leaves, Axa, British Airways, Tesco, Westminster Advisers, Ebiquity plc, CherryCall, Planet Numbers, The Folio Society, Mills & Boon, Yell, Carphone Warehouse, London Business School, Skandia, O2, Bayer CropScience, Bidwells, TTP, Bokomo, Liberis Financial, BlackBerry, Sky, Waitrose, The Conservation Volunteers, BT Pension Scheme, LHS Solicitors.

Advertising/marketing/design agency freelance clients: AIS, Rufus LeonardKISScommunications, Space01, Shilling, Lida, Rapier,  Columns Design, Bill Fryer Direct, Crave, Dragon, Sainted Image, Metal House, Chemistry Ireland, Forward, Table 19, Sectorlight, The Communications Agency, Rapp, Mobas, Omobono, The Meadows Consultancy, Thirteen.

“Simon has written compelling and easy-to-read copy for our three websites since 2007 and composes monthly newsletters providing text that conveys the right messages to our customers.  Thank you Simon, keep up the good work!” Robin James, MD, Cherry Call

“Simon has provided excellent copy for us over the last 2 years.  His editorial-style adverts have generated consistently significant response with a high conversion rate to sales.  More recently Simon has been instrumental in designing and implementing our new web site, complete with Facebook and Twitter feeds, and a great video which he wrote, directed, edited and produced!” Robert Flynn, MD, Solarbarn Ltd.

“The Conservation Volunteers are delighted with the copy that Simon wrote for our latest appeal. Simon quickly understood our organisation and the specifics of the campaign, and created compelling copy that was both true to our charity’s values and tone of voice. This was delivered on time and within budget. I am looking forward to working with Simon again.” Caroline Pearce, Marketing Director, TCV.

“I have used Simon Plent to write search engine optimised copy for my website as well as copy for my client prospect emails for the last couple of years. Simon has the unique ability to simplify complicated and verbose messages into concise, punchy and readable copy which has undoubtedly been of great use in my business development. His marketing background enables him to draw prospective clients in through his cleverly enticing choice of words. I would have no hesitation in recommending Simon’s copy writing and all round marketing expertise to businesses and individuals seeking to develop their business.” Jon Stebbings, Founder, Private Dining Rooms.

“When I was launching Pri’s Kitchen, I consulted Simon to help me write some marketing material for a flyer. After an hour of talking to Simon I realised that a) I had completely lacked a marketing strategy and b) I now had one! Simon taught me the importance of creating the right type of dialogue with my customers and more importantly, how to do it. I am not exaggerating when I say that the short consultation I had with Simon has played a key role in making Pri’s Kitchen the success it is today.” Pri Bamford, Pri’s Kitchen.

“The Folio Society uses Simon Plent as its ‘go-to’ direct marketing consultant.  Simon’s mailpacks and inserts—which he devises, writes and project manages right through to finished artwork—consistently outperform our control pieces.” Jayne Hannaway, Head of Acquisition Marketing, The Folio Society.

“Simon Plent is not only a creative and effective copywriter but also a marketing manager, strategist and art director all rolled together into one neat package.  He is also pleasant and straightforward to deal with – two extremely rare qualities in the advertising industry.” Bill Fryer, Bill Fryer Direct Ltd.

“Simon Plent produced a mailpack for us that beat our longstanding control pack by 39%. I briefed this project to Simon because he has a unique combination of skills encompassing a real marketing understanding and insight together with excellent creativity.  Aside from Simon, this is impossible to find outside a full-service agency.” Eve Phellas, Creative Manager, Which?

Simon Plent Direct Marketing Limited crop“Simon has provided intelligent marketing advice underpinned by sound business acumen, and effective copywriting for our brochure and website. His in-depth knowledge and experience of direct mail were evident from the excellent training workshop he lead for us, a pleasure to work with.” Liz Baker, Operations Director, Westminster Advisors.